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            <itunes:name>Accutics</itunes:name>
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            <title>Track Smart, Win Big: The GA4 Campaign Playbook</title>
            <link>http://video.accutics.com/track-smart-win-big-the-ga4-1</link>
            <description>&lt;p&gt;&lt;p&gt;Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&amp;nbsp;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;TOPICS: &lt;/u&gt;&lt;/strong&gt;&lt;br&gt;- Campaign tracking in your 2024 Google setup&lt;br&gt;- Ensuring marketing impact: ROI and economic considerations&lt;br&gt;- How to get data where it belongs&lt;br&gt;- Steens Personal Insights and Recommendations&lt;br&gt;&lt;br&gt;To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&amp;nbsp;&lt;br&gt;&lt;br&gt;*Source: Forbes: Data Analytics Marathon&lt;/p&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"&gt;&lt;img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Mon, 30 Sep 2024 13:12:01 GMT</pubDate>
            <media:title>Track Smart, Win Big: The GA4 Campaign Playbook</media:title>
            <itunes:summary>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.
We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!
TOPICS: - Campaign tracking in your 2024 Google setup- Ensuring marketing impact: ROI and economic considerations- How to get data where it belongs- Steens Personal Insights and RecommendationsTo wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.*Source: Forbes: Data Analytics Marathon
</itunes:summary>
            <itunes:subtitle>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.
We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar...</itunes:subtitle>
            <itunes:author>Accutics</itunes:author>
            <itunes:duration>56:15</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&amp;nbsp;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!&lt;br&gt;&lt;br&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;&lt;u&gt;TOPICS: &lt;/u&gt;&lt;/strong&gt;&lt;br&gt;- Campaign tracking in your 2024 Google setup&lt;br&gt;- Ensuring marketing impact: ROI and economic considerations&lt;br&gt;- How to get data where it belongs&lt;br&gt;- Steens Personal Insights and Recommendations&lt;br&gt;&lt;br&gt;To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&amp;nbsp;&lt;br&gt;&lt;br&gt;*Source: Forbes: Data Analytics Marathon&lt;/p&gt;
&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"&gt;&lt;img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>How to Prepare Your Data Collection Architecture for GA4</title>
            <link>http://video.accutics.com/how-to-prepare-your-data-collection-1</link>
            <description>&lt;p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Define&lt;/strong&gt; and&lt;strong&gt; prepare&lt;/strong&gt; the data collection infrastructure for your GA4 migration&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Tap &lt;/strong&gt;into the true potential of GA4 by activating its new tracking features&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Identify &lt;/strong&gt;and &lt;strong&gt;avoid &lt;/strong&gt;potential data quality issues that can affect your future GA4 reports&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.accutics.com/how-to-prepare-your-data-collection-1"&gt;&lt;img src="http://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Thu, 29 Sep 2022 16:43:36 GMT</pubDate>
            <media:title>How to Prepare Your Data Collection Architecture for GA4</media:title>
            <itunes:summary>
One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.

This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.

Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:
Define and prepare the data collection infrastructure for your GA4 migrationTap into the true potential of GA4 by activating its new tracking featuresIdentify and avoid potential data quality issues that can affect your future GA4 reports</itunes:summary>
            <itunes:subtitle>
One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.

This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the...</itunes:subtitle>
            <itunes:author>Accutics</itunes:author>
            <itunes:duration>01:00:12</itunes:duration>
            <media:description type="html">&lt;p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;strong&gt;Define&lt;/strong&gt; and&lt;strong&gt; prepare&lt;/strong&gt; the data collection infrastructure for your GA4 migration&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Tap &lt;/strong&gt;into the true potential of GA4 by activating its new tracking features&amp;nbsp;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Identify &lt;/strong&gt;and &lt;strong&gt;avoid &lt;/strong&gt;potential data quality issues that can affect your future GA4 reports&lt;/li&gt;&lt;/ul&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.accutics.com/how-to-prepare-your-data-collection-1"&gt;&lt;img src="http://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/standard/download-8-thumbnail.jpg" width="75" height=""/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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